As a regional Centre, from the beginning, SEAMEO CELLL board has determined its vision as being a regional centre of excellence in research and training on lifelong learning, a regional forum for educational policy development on lifelong learning and a focal point of linkage among Southeast Asian, Asian and European countries to promote cooperation in lifelong learning. The Centre’s activities must always be professional in nature.

Building a professional brand identity system appropriate with the Centre’s image and operation was one of the first tasks carried out by the Centre. This brand identity system includes a logo and a set of stationery.